PARTNERS
Feet First is made possible with the help of our incredible partners.
CENTURION ULTRARUNNING STORE
An independent trail and ultrarunning retailer based in Hertfordshire, UK. From clothing and footwear to bags, packs, accessories and nutrition, the Centurion Ultrarunning Store is in our opinion the best in the business when it comes to curating a wide range of excellent running products.
Founder James Elson is a local legend here in the UK. His expertise and understanding of what trail and ultra runners truly want and need from their kit means that when you buy from the Centurion Ultrarunning Store, you can rest assured that you’re getting your hands on the very best.
Help support the podcast and a UK-based independent ultrarunning retailer by using code FEETFIRST10 for 10% off your next order.
STOLT
Founded in London in 2018, Stolt was born from a simple idea: to enable endurance athletes to run more.
From the very beginning, their design process has always focused on the runner and making the best gear they possibly can for the run commuter, and that means bags that don't look like running backpacks.
Their Athlete Backpack in particular has won rave reviews, including being named by Runner's World as the best smart commuting backpack you can buy in 2025.
Help support the podcast and a UK-based running gear brand by using code FEETFIRST for 20% off your next order.
TRAILSKIN
Born on the trails in 2024, TrailSkin craft all-natural, high-performance skincare products designed for runners, by runners. Each of their products is made to protect, soothe, and support your skin through the miles — whether you’re grinding through ultras, hitting the hills, or chasing your daily dose of freedom.
Handmade in the UK using only natural ingredients, TrailSkin’s range is free from synthetic nasties and tested by real athletes. They’ve built a growing team of brand ambassadors who swear by the stuff, including many previous Feet First guests. It's the gear you didn’t know your skin needed — until now.
Feet First is proud to partner with TrailSkin and share their belief that adventure deserves better skincare. Try it — your feet (and a few other bits) will thank you.
Support the podcast and a brilliant UK-based ultrarunning brand — use code FEETFIRST20 for 20% off your next order (min order £20), and get £5 Store credit towards your second order.