PARTNERS
Feet First is made possible with the help of our incredible partners.
CENTURION ULTRARUNNING STORE
An independent trail and ultrarunning retailer based in Hertfordshire, UK. From clothing and footwear to bags, packs, accessories and nutrition, the Centurion Ultrarunning Store is in our opinion the best in the business when it comes to curating a wide range of excellent running products.
Founder James Elson is a local legend here in the UK. His expertise and understanding of what trail and ultra runners truly want and need from their kit means that when you buy from the Centurion Ultrarunning Store, you can rest assured that you’re getting your hands on the very best.
Help support the podcast and a UK-based independent ultrarunning retailer by using code FEETFIRST10 for 10% off your next order.
JANJI
Janji makes high-performance running apparel that helps you explore and connect with the world around you on two feet.
Every Janji season is inspired by a different region of the world, partnering with local artists on unique designs that tell the story of their culture, geography or heritage. For example, the new Autumn 2025 collection draws inspiration from the Alaskan Arctic's rugged wilderness, with gear designed to be pushed to the limit.
Feet First and Janji share the belief that running is about more than just race results, and can be a powerful medium for discovery and exploration - both of the world around us and ourselves.
Use the code FEETFIRST for 15% off your next purchase with Janji, and help keep the spirit of adventure alive.
PETZL
Petzl have been at the forefront of hands-free lighting solutions for over 50 years.
Trusted by a roster of UK runners like Damian Hall, Kim Collison, and Sabrina Verjee, as well as internationally renowned athletes like four-time UTMB champion François D'Haene, Petzl have lit the way for countless world-class trail running performances.
REACTIVE LIGHTING® technology, developed exclusively by Petzl, instantly provides the right lighting at the right time, sensing, adapting, and responding to your surroundings. So you stay focused on the run, not the settings.
If you’re in the market for a new headlamp, check out Petzl’s incredible range at the Centurion Ultrarunning Store. Use the code FEETFIRST10 to secure 10% off and help support the podcast.
TRAILSKIN
Born on the trails in 2024, TrailSkin craft all-natural, high-performance skincare products designed for runners, by runners. Each of their products is made to protect, soothe, and support your skin through the miles — whether you’re grinding through ultras, hitting the hills, or chasing your daily dose of freedom.
Handmade in the UK using only natural ingredients, TrailSkin’s range is free from synthetic nasties and tested by real athletes. They’ve built a growing team of brand ambassadors who swear by the stuff, including many previous Feet First guests. It's the gear you didn’t know your skin needed — until now.
Feet First is proud to partner with TrailSkin and share their belief that adventure deserves better skincare. Try it — your feet (and a few other bits) will thank you.
Support the podcast and a brilliant UK-based ultrarunning brand — use code FEETFIRST20 for 20% off your next order (min order £20), and get £5 Store credit towards your second order.